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Director of Payments Product Marketing, RippleNet

San Francisco, California
6 Sep 2022
Ripple is the world's leading enterprise blockchain solution for global payments. Today the world sends more than $155 trillion across borders. Yet, the underlying infrastructure is dated and flawed. Ripple connects banks, payment providers, corporates and digital asset exchanges via RippleNet to provide one frictionless experience to send money globally.

We're looking for an experienced and entrepreneurial B2B focused product marketing leader to drive our product and go-to-market strategy for payments on RippleNet. This person will own the strategic direction and go-to-market strategy for enterprise solutions across payments, blockchain, and digital assets for financial institutions.

In close partnership with product management, engineering, business development/operations, sales and customer success leadership, you'll develop the GTM strategy and roadmap for which customer segments and use cases to target for adoption. This leader will collect and synthesize insights from the field teams, customers, markets, and regions to incorporate into the decision making process, and champion the voice of the customer to influence product roadmaps.

You'll grow, develop and manage a team of world-class product marketers helping them navigate opportunities through the ever changing payments and crypto landscape. You will lead by example, serving as the customer expert across our product and business priorities. You will excel at guiding your team to solve complex problems, driving clarity from ambiguity and pushing them to think differently from and beyond what already exists in the market to serve evolving customer needs.

The ideal candidate will have extensive experience leading product marketing and strategy for a disruptive enterprise technology in a quickly evolving, start-up environment. Experience in Financial Services or Blockchain/Crypto is a plus.

What You'll Do

  • Develop and lead a team of world-class product marketers across RippleNet's payments product offering including On-Demand Liquidity (ODL).
  • Lead go-to-market planning and cross-functional implementation for existing and new products or releases, including positioning, packaging, pricing, and incentives.
  • Lead market assessment, quantitative analysis, qualitative feedback, and represent the voice of the customer and market internally with Product Management and Engineering.
  • Uncover and initiate new business opportunities and use cases by engaging with customers, conducting market research, and tracking competitive and key crypto trends.
  • Drive growth influencing holistic marketing initiatives, programs, and campaigns working with the broader marketing, design, and comms teams.
  • Partner with Revenue Ops, Sales, and Customer Success teams to drive field enablement.
  • Drive innovation by leveraging key trends in the broader crypto/blockchain, digital asset, and fintech ecosystem.

What We're Looking For

  • 12+ years of combined work experience in Product Marketing, Product Management, Marketing or Business development; 3+ years of direct experience in Product Marketing; 3+ years of people management experience.
  • Full product life cycle (concept, development, launch to scale) experience is a huge plus.
  • Experience in a fast paced B2B start-up environment is a big plus.
  • Fintech or crypto experience is a big plus.
  • A strong interest, curiosity and passion for digital assets / crypto markets is a must.
  • A strong track record of being both strategy and execution-oriented.
  • Excel at simplifying complex concepts in messaging and crafting well-connected positioning.
  • Analytical, data-driven when making recommendations and decisions.
  • Systematic when solving problems and can think outside the box when solutions are not obvious.
  • Results and efficiency-oriented.
  • Ability to work across multiple regions and functions to represent the voice of the customer.
  • Outstanding verbal and written communication skills. Strong presentation skills.
  • Serious attention to detail and commitment to excellence.
  • Proactive, energetic and relentless towards driving progress.
  • Ability to work in a highly matrixed organization and influence priorities to deliver impact.
  • Strong leader that can hire, develop and mentor a growing team.

Who We Are

Ripple is doing for value what the internet did for information: enabling its instant and seamless flow around the world. We call this the Internet of Value (IoV). Using blockchain and cryptocurrency technology, Ripple is dedicated to creating powerful gains in financial efficiency, equity and inclusion. In addition, Ripple is developing and enabling the future use cases that will catalyze the new digital economy for governments, businesses and consumers.

Ripple has offices in San Francisco (HQ), New York, London, Mumbai, Singapore, São Paulo, Toronto, Reykjavík, Washington D.C. and Dubai.

WHAT WE OFFER - The resources and support to be your best at work and beyond:

Do Your Best Work

  • The opportunity to build in a fast-paced start-up environment with experienced industry leaders
  • A learning environment where you can dive deep into the latest technologies and make an impact. A professional development budget to support other modes of learning.
  • Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team.
  • Ripple is Flexible First: you have the option to work remotely, from our offices, or a combination of the two within the 11 countries we are located around the world.
  • Weekly all-company meeting - business updates and ask me anything style discussion with our Leadership Team
  • We come together for moments that matter which include team off-sites, team bonding activities, happy hours and more!

Take Control of Your Finances

  • Competitive salary, bonuses, and equity
  • Bonus Flexibility Program: Participants in the Corporate Bonus Plan have the option to elect to receive their annual bonus in cash, equity or XRP, or a combination.
  • 100% paid medical and dental and 95% paid vision insurance for employees starting on your first day
  • 401k (with match)
  • Commuter benefits
  • Employee giving match
  • Mobile phone stipend

Take Care of Yourself

  • Twice a quarter R&R days so you can rest and recharge
  • Generous wellness reimbursement and weekly onsite & virtual programming
  • Flexible vacation policy - work with your manager to take time off when you need it
  • Industry-leading parental leave policies. Family planning benefits.
  • Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events

Benefits listed above are for full-time employees. Interns - please discuss benefits with your recruiter.

Ripple is an Equal Opportunity Employer. We're committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.

Please find our UK/EU Applicant Privacy Notice and our California Applicant Privacy Notice for reference.
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  • Job Reference: 705656115-2
  • Date Posted: 6 September 2022
  • Recruiter: Ripple
  • Location: San Francisco, California
  • Salary: On Application